26-05-2023 10:33 via retailgazette.co.uk

Sainsbury’s moves all value ranges to its Stamford Street label

// Sainsbury’s rebrands all its own-label value ranges to its Stamford Street brand
// The grocer said the move will make it easier for customers to find budget-friendly everyday staplesSainsbury’s is combining all its own-label value ranges to a single brand, Stamford Street, to make it easier for customers to find budget-friendly everyday staples.
Stamford Street will now consist of over 200 products, with items rolling out between now and autumn.
Products from original ranges
Read more »