12-02-2025 10:36 via retailgazette.co.uk

Sainsbury’s loses loyalty card battle against Tesco as ASA dismisses ad complaint

Sainsbury’s has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog.
The Advertising Standards Authority (ASA) dismissed the complaint against a digital poster from Tesco that displayed a stack of sandwiches with the text: “Clubcard gives you more to spend on your groceries than Nectar. Stacks more”, and “Get more with Tesco Clubcard”.
The advert also featured
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