Sainsbury’s CEO: ‘Nothing trumps value’ as price war pressure builds

Sainsbury’s CEO Simon Roberts has acknowledged the intensifying competition in the supermarket sector following Asda’s announcement to slash prices, but remains confident in his retailer’s ability to stay ahead.
His comments come after Sainsbury’s shares dropped by 7.8%, losing £487m in value, following Asda’s commitment to reduce prices.
In an interview with the Times, Roberts acknowledged the growing pressure, stating: “Nothing trumps value for money.