Sainsbury’s braces for price war squeeze as it forecasts flat profits

Sainsbury’s has forecast flat profits for the year ahead as it looks to maintain momentum in a highly competitive market, despite reporting a solid 7.2% increase in annual profit.
The UK’s second-largest supermarket said it expects retail underlying operating profit for 2025/26 to come in at “around” £1bn — slightly down from the £1.036bn it delivered in the year to March 1 and below analysts’ expectations of £1.08bn.
The cautious outlook fol