Roundtable: Retail customer loyalty in a new technological age

Disloyalty levels are on the rise among consumers the world over, according to research from data intelligence group Nielsen, which suggests just 8% of people consider themselves to be “committed loyalists” when it comes to their favourite brands.
Growing choice of products and brands, and ultra price awareness, or the “Amazon effect”, as Nielsen Consumer Insights senior vice president, Joe Ellis, puts it, is having a major impact on consumer spending behaviour. The study