Rituals to revamp 1,500 boutiques in 30 working days

Rituals Cosmetics is set to launch one of Europe’s largest retail transformations in August, renewing 1,500 boutiques across 30 countries with an investment of €40 million (£34.09 million). 
Rather than renewing its boutique concept in phases over several years, Rituals will elevate 1,500 boutiques in 30 working days. 
The transformation coincides with the introduction of many new collections, Rituals said, which “require a spacious, more premium presentation&rdq