Rituals targets UK expansion after hitting record $2bn sales

Rituals is set to double down on its growth plans after topping €2bn (£1.77bn) in sales for the first time in its 25-year history.
The Amsterdam-based beauty and wellness brand reported a 21% increase in sales for the 2024 financial year, reaching €2.1bn (£1.77bn), up from €1.7bn (£1.4bn) in 2023.
The growth is largely driven by strong sales in Europe and a growing presence in Asia, The Times reported.
As part of its expansion strategy, Rituals plans to open 240