Rituals sets sights on €2.4bn turnover after record 2024 performance

Rituals has posted a “record” year in 2024, with turnover soaring 21% to €2.1bn, marking another milestone in the retailer’s growth trajectory.
The Amsterdam-based beauty and wellness brand said the increase, up from €1.7bn in 2023, is attributed to a mix of strong organic growth, continued product innovation, and global expansion, with it continuing its commitment to opening one new store every working day.
The brand saw a significant boost in both its physical retai