Returns reform: how retailers are rewriting the rules without losing customers

UK retailers could risk losing £34.1 billion in sales due to “strict” returns policies, according to new research released this month. While the statistic highlights the connection between a transparent returns policy and conversion rates, it fails to capture the complexity of ecommerce returns.
As ecommerce sales volume grew, so did return rates. Retailers were suddenly faced with soaring reverse logistics costs and unsustainable shopping habits.
Free returns may have initiall