Retail Trust unveils ‘smiles of respect’ campaign
The Retail Trust will light up big screens with “smiles of respect” across the UK as part of its ‘Let’s Respect Retail’ campaign.
The initiative, which will run from Black Friday (28 November) onwards, aims to confront the abuse facing the country’s retail workers. Smiles from industry leaders, shop workers and members of the public will feature across sites such as Heathrow Airport, London’s Piccadilly Lights and Flannels‘ Oxford Street store.
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