Retail Gazette Loves: Zalando’s “Zerotypes” campaign

Zalando has launched its new spring campaign with a newly formed concept, “Zerotypes”, as an antithesis to stereotypes.
The campaign, Goodbye Stereotypes. Hello Zerotypes features men in dresses and pink, as well as older women in neons and club kid-outfits.
Zalando hopes to tackle what they call one of the big obstacles to diversity and freedom; stereotypes, by saying goodbye to outdated stereotypes.
“We understand the wide variety of each person’s individual style and t