Retail Gazette Loves: Waitrose’s new “slow-TV campaign

Waitrose has launched a new “slow-TV’ advertising campaign, giving viewers a behind the scenes glimpse of its farms and produce while focusing on the importance of taste.
The multi-channel campaign You can taste when it’s Waitrose & Partners will highlight the stories behind Waitrose product and how its commitment to sourcing the best quality ingredients is reflected in the taste.
The new campaign will initially kick-off with four TV adverts.
Produced without music and voic