29-12-2025 12:25 via retailgazette.co.uk

Ready to drink beverage category has grown 20%, according to Tesco

Tesco has highlighted that ready-to-drink cocktails are the fastest-growing area of the UK drinks market.
The retailer has highlighted that demand for ready-to-drink beverages has grown 20% in the last two years. This is mirroring trends seen in the supermarkets’ luxury prepared meals, with rising costs causing consumers to choose “premium quality” food and drink to eat at home.
Tesco ready-to-drink buyer Marie Cook said: “Ready-made cocktails to drink at home have really
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