Ray Kelvin: Ted Baker founder who shuns the spotlight

He invented a fictional character to front his brand – and has now quit as its bossRay Kelvin never wanted to be the face of the fashion brand he founded in 1988, so he called it Ted Baker – using a name that came up in conversation. A reclusive character, he has rarely been photographed without a prop placed to cover half of his face.Kelvin has said he invented the fictional character Ted Baker to separate himself from the brand, in case it went bust. He has now quit as chief execut