QVC UK opens new TikTok live studios in social commerce push

QVC UK has opened new in-house social commerce studios at its Chiswick Park headquarters in London, as the shopping network looks to build on its growing TikTok Shop presence.
It said the studios will sit at the centre of its social commerce strategy, giving creators and presenters a more agile space built around live selling and short-form digital content.
The launch follows a period of digital growth for QVC UK, which went live on TikTok Shop in March 2025. Since then, the business has deliver