Puma to open Oxford Street flagship this autumn

Puma is will open the doors to a new flagship store in Oxford Street this autumn, marking its first-ever European flagship.
The 24,000sq ft site will offer an immersive, interactive experience, blending sports performance and technology with streetwear designs, according to the sportswear retailer.
The move forms part of Puma’s brand elevation strategy to strengthen its global presence and deliver a shopping experience reflecting its innovation, sports performance, and connection to global