Puma appoints digital veteran to lead global ecommerce push

Puma has appointed former Adidas and Reebok executive Dusan Hamlin to the newly created role of vice president of ecommerce as it looks to accelerate its digital growth.
Hamlin, who takes up the position with immediate effect, will oversee the sportswear giant’s global digital and ecommerce strategy and report to chief commercial officer Matthias Bäumer.
The ecommerce veteran brings more than 25 years of industry experience, having previously led digital transformation projects at bot