Primark UK sales hit by consumer caution as international markets drive growth

Primark’s performance in the UK and Ireland has been hit by ongoing cautious consumer sentiment, with sales falling by 4% in the 16 weeks leading up to 4 January 2025.
Its market share also saw a slight dip to 6.8%, while like-for-like sales decreased by 6%.
However, this decline in the retailer‘s largest market was offset by strong performances in Primark’s international growth markets, with the US seeing a 17% increase in sales, and Central and Eastern Europe achieving growth