Primark to enter Middle East market with four stores by 2026

Primark will make its Middle East debut by early 2026 with four stores across the UAE and Kuwait, in partnership with franchise operator Alshaya Group.
The retailer’s first store is set to open in October at The Avenues in Kuwait. This will be followed by three locations in Dubai—Dubai Mall, Mall of the Emirates, and City Centre Mirdif— early next year.
Primark and Alshaya also plan to explore additional expansion opportunities across the region. Related StoryPrimark UK sales h