Primark names former Calvin Klein executive as womenswear design director

Primark has appointed former Calvin Klein executive Kieron Birch as director of design for womenswear.
Birch will shape the creative direction for all womenswear collections and products, while leading the fashion, footwear and accessories design teams.
Primark said his appointment reflected its continued investment in womenswear as it looked to strengthen its trend-led ranges.
Birch, a Central Saint Martins graduate, has spent the past 20 years in senior design roles at Calvin Klein, Tommy Hil