Primark launches new repair initiatives to help clothes last longer

// Primark launches new initiatives to look at the relationship between price and consumer behaviour on durability
// The new repair initiatives are designed to help ensure “clothes can be loved and worn for longer”Primark is launching new durability and repair initiatives designed to help ensure “clothes can be loved and worn for longer”.
The retailer said it wants to look at the relationship between price and consumer behaviour on durability.
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