25-07-2025 15:22 via retailgazette.co.uk

Primark launches mannequin to represent wheelchair users

Primark has unveiled its first seated mannequin designed to represent a manual wheelchair user, as part of its commitment to inclusion and better representation on the high street. 
The mannequin, which is named “Sophie” was inspired by and co-created with British television presenter and wheelchair user Sophie Morgan.
The mannequin will be launched in 22 of Primark’s flagship stores, including Oxford Street and Birmingham, and will be featured in displays showcasing the b
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