Primark heralds ‘excellent’ trading as shoppers shrug off price rises

Primark owner ABF heralded an “excellent” trading at the value chain as it eyes greater profits in the year ahead.Sales rose 17% to £9bn over the year to 16 September, up 8.5% on a like-for-like basis, which it said had exceeded its expectations.
Although adjusted profit margin dipped to 8.2% as the business implemented “selective price increases” to protect profitability, shoppers continued to “shop with us enthusiastically”, the business said.
It said