PrettyLittleThing enters ‘new era’ with bold brand refresh

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning boss Umar Kamani.
Kamani, who rejoined the business last September, is said to have “shaped a vision that captures the essence of modern sophistication” following months of direct customer dialogue and feedback.
PrettyLittleThing’s new look sees its distinctive bubblegum pink unicorn emblem replaced with a heritage-inspired mark influenced by a his