Pour Moi unveils campaign encouraging women to be more confident

Lingerie and swimwear brand Pour Moi has unveiled a new campaign staring British broadcaster Ashley James highlighting women’s realities.
Titled ‘Designed for Me, Designed for Real Life’, the campaign is rooted in the belief that confidence is something you “build and stand up for”. It was designed as a response to real pressures women face.
Research from the brand reported that one in five British women over 30 have never felt confident. It also highlighted that on