Pour Moi hit record sales as M&S partnership bolsters growth

Swimwear and lingerie specialist Pour Moi recorded record sales growth, driven by its recent partnership with M&S.
The retailer posted a 66% boost in profits to £3m during the six months to 30 September, according to figures seen by The Times.
Additionally, sales were up 12% to £20m over the same period.
M&S’s tie-up with Pour Moi kicked off in October 2023, as the underwear firm launched an edited lingerie range on the fashion and food giant’s ‘Brands at M&