Poundland simplifies loyalty scheme amid turnaround efforts

Poundland has simplified its loyalty scheme in its latest turnaround efforts by returning boss Barry Williams.
The discount chain has scrapped its exclusive prices for Poundland Perk members as it doubles down on offering the “very best pricing on the shelf and online”.
Customers will still be able to collect ‘perk points’ when they spend money at the retailer, which can be turned into vouchers to spend in store or online when they’ve accumulated at least 5000 point