Poundland quells ‘reverse gentrification’ claims at it preps to open East Dulwich store

// Poundland is set to open the doors to its newest store in East Dulwich on March 18
// Many are pleased about East Dulwich’s newest arrival, saying it’s needed with the cost-of-living crisis while a small minority have claimed the new store is a sign of ‘reverse gentrification’A new Poundland store set to open later this month in East Dulwich has divided opinion, with many saying it’s a “sign of the times”. 
The new store, located at 29 – 35