Poundland brings back Barry Williams to tackle sales crisis

Poundland has welcomed back Barry Williams to its board on an interim basis, less than two years after his departure as MD.
Williams, served as the discount giant‘s boss from 2017 until September 2023, when he was appointed MD of Pepco, Poundland’s parent company, to address underperformance in the European business.
His return comes at a critical time for the retailer, which saw its festive sales plummet this year, including a 7.3% drop in like-for-like sales in the three month