Pop Mart takes Labubu into food with global bakery push

Pop Mart has opened its first international bakery in Singapore with an eye to turning the popularity of Labubu and its other characters into a wider lifestyle and entertainment business.
The Beijing-based brand has launched the two-storey Pop Bakery opposite Universal Studios Singapore at the Resorts World Sentosa complex.
Its menu features 45 character-themed pastries, desserts and drinks, including black sesame Labubu ice lollies and double cheesecake inspired by the Molly character.
The Sing