PepsiCo revs up experiential marketing with five-year Silverstone deal

PepsiCo has revealed the signing a five-year partnership with Silverstone, with an eye to turning major sporting events into immersive brand experiences for Pepsi, Doritos and Gatorade.
The FMCG behemoth has become the official soft drinks and snacks partner of the venue, which attracts more than two million visitors each year.
The agreement will give PepsiCo a year-round platform across events including the Formula 1 British Grand Prix, British MotoGP, the British Touring Car Championship, CarF