27-10-2018 14:00 via theguardian.com

Pawsecco, anyone? Millennials splurge on pampered pets

Cash-rich, time-poor under-40s are driving up sales of pyjamas and birthday cakesThey spend their days lazing about on memory foam mattresses, slurping non-alcoholic wine and wearing gadgets that track how much exercise they do. This is not a typical day in the life of a young person – but rather, in that of their beloved dog or cat.Cash-rich, time-poor millennials, often living alone or without children, are fuelling a spending boom on pets, according to data research company Mintel. It i
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