Paul Stafford on how Very Media Group drives engagement

Paul Stafford was named head of Very Media Group last year in October 2025.
With over 18 years experience in brand, digital marketing and retail media, he helped build Superdrug’s retail media network Optimo.
He explains that his primary challenge at Very Media Group is to “drive engagement outside the traditional retail media growth set”.
He says: “By that, I mean brands beyond consumer-packaged goods in categories such as electricals, toys, gaming, home, fashion, and sp