21-02-2025 08:44 via retailgazette.co.uk

OpenAI’s new tool set to transform online shopping in the UK

OpenAI’s Operator AI agent has launched in the UK, bringing a new level of automation to online shopping. The tool is designed to carry out tasks such as completing an online shopping order based on a user’s input, without the need for manual browsing or checkout.
Introduced last month, Operator can autonomously interact with websites, including navigating menus and buttons, to complete tasks like placing grocery orders.
Users can upload a photo of their shopping list, and the AI wil
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