10-07-2026 17:18 via retailgazette.co.uk

Ofcom makes it legal requirement for Big Tech to prevent scam ads

Regulatory body Ofcom has called upon Big Tech firms to tackle scam ads on their platforms.
The proposal, published today (10 July) will apply to some of the UK’s most widely used sites and apps, including social media and search platforms.
Ofcom’s new plans will mean Big Tech will be legally required to put “robust measures” into place to address scam advertising.
Measures featured in the plans include banning those who post scam ads and preventing them from creating new
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