Oasis & Warehouse: What went wrong?

A BRIEF TIMELINE
1976: Warehouse was founded as the Warehouse Utility Clothing Company with the first store opening on London’s Duke Street.
1979: The retailer opened its second store on London’s Argyll Street, simultaneously announcing a change of name to Warehouse.
1985: Warehouse launched its first catalogue.
1991: Oasis was founded.
1995: Oasis was floated on the London Stock Exchange.
1998: Oasis purchased the Coast stores.
1999: Warehouse opened its first international store in