05-06-2026 10:56 via retailgazette.co.uk

Nike unveils star-studded World Cup campaign

Nike has unveiled a new star-studded campaign for the FIFA World Cup 2026.
Titled ‘Rip the Script’, the campaign was devised by creative agency Wieden+Kennedy and Somesuch’s Dan Streit.
It opens on a film set and showcases the chaos of a Hollywood-style movie studio. Audiences can keep their eyes peeled for multiple celebrity cameos including Lisa, Eric Catona, Cristian Ronaldo, Kim Kardashian, Channing Tatum, Didier Drogba, Travis Scott and LeBron James. Related Story Gap team
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