Nike closer to a permanent shift to online as first quarter sales surge

// Nike books 82% rise in online sales in Q1, offsetting falling in-store revenue due to the pandemic
// Overall first quarter revenue came in at $10.6bn (£8.3bn)Nike has enjoyed a significant rise in online sales as its direct-to-consumer strategy came to fruition during lockdown and allowed it to bounce back from a coronavirus slump.
The sportswear giant saw digital sales surge by 82 per cent in the three-month period ending August 31, offsetting falling revenue in its stores as a result