NIFT founder discusses on-demand discovery and delivery

Simone Oloman, CEO and founder of Need It For Tonight (NIFT), is nominated for Women in Leadership at this year’s RG Excellence Awards. She has built a retail model where speed, store stock and local fulfilment work together.
NIFT began with the familiar ecommerce frustration of a delivery that failed at the very moment it mattered most. Her sister had been left without an outfit ahead of an important event and did not have time to head to Oxford Street to find a replacement.
Inspired by t