Next seeks to bolster Laura Ashley with new partnership

// Laura Ashley enters partnership with Next to sell its home products both online and in stores
// The lifestyle retailer fell into administration in April
// Investment firm Gordon Brothers bought the intellectual property and archives of Laura Ashley after its administrationNext has partnered with embattled retailer Laura Ashley to sell its home products both online and in stores in an effort to revive the heritage brand.
The homewares will be sold across Next’s 500 UK stores and via it