Next-level CX: 5 must-have strategies for online retail in 2025

Online retail in 2025 is shaping up to be a challenging arena. Among the quagmire of noise within the space, the brands that are cutting through aren’t just keeping up with change – they’re driving it. With consumers expecting instant gratification, deeper personalisation, and seamless interactions across every touchpoint, it’s vital that retailers evolve beyond transactions and create experiences that feel intuitive, engaging and frictionless.
Rupert Firmstone, Global He