Next ad banned by ASA for promoting unrealistic body image

Next has been reprimanded by the UK advertising watchdog after an ad for its “power stretch denim leggings” was deemed to feature an “unhealthily thin” model in digitally altered clothing.
The ASA launched an investigation after receiving complaints about the appearance of the model in the online advert. The campaign, which ran on Next’s website, showcased the retailer’s leggings but sparked controversy for highlighting an unrealistic body image.
In its defenc