New name but same old struggles for Boohoo

Rebrand to Debenhams won’t solve the company’s issues – the retailer may simply have already had its day in the sunBoohoo rebrands as Debenhams amid drop in sales of youth labels“Debenhams is back,” proclaimed the online retailing group formerly known as Boohoo. Unfortunately, its fast-fashion brands – not just Boohoo itself but also Pretty Little Thing and MAN – haven’t gone away. All are struggling badly.Since the latter collection still represen