New Look turns to AI to speed up product design

New Look has announced a new partnership with AI visualisation platform Fermat with the aim of making buying and design process faster and more flexible.
It will reportedly use the technology to help its teams create virtual product renders, test design variations and experiment with different prints, colourways and styling options before products are physically sampled.
New Look said the partnership would help its buying and design teams bring ideas to market more quickly, while supporting a mo