Nectar360 becomes first UK retail media network to secure IAB Europe certification

Nectar360 has become the first UK retail media network to achieve IAB Europe’s Retail Media Certification, as the industry pushes for more consistent measurement standards across the fast-growing channel.
The Sainsbury’s Group retail media, loyalty and insights business completed the certification following an independent audit by ABC.
The milestone follows the certification of Dutch retailer Albert Heijn in 2025 and marks the first time a UK retailer has completed the programme.
IAB