Mulberry CEO unveils turnaround plan as it names new CFO

Mulberry’s chief executive Andrea Baldo has unveiled his strategic plan to restore the luxury label to profitability “through simplification, brand realignment and enhanced customer connection”.
It comes as the business has named ex-Selfridges Group and M&S executive Billie O’Connor as its new chief financial officer following the resignation of its finance boss at the start of the year.
Mulberry said its recent performance has been “sub-optimal” after sal