Moss trials AI virtual try-on technology

Moss (previously known as Moss Bros) is piloting an advanced virtual try-on tool on its website, enabling shoppers to see themselves on the screen in various outfits.
The formalwear retailer has teamed up with Anthropics Technology to add its virtual try-on plug-in feature, Zyler to moss.co.uk.
Zyler, which has previously been used by John Lewis for its rental offering, allows shoppers to upload a headshot and sizing information to create a lifelike representation, so they can try various c