Morrisons unveils fourth round of price cuts in first ‘deflation dividend’

// Morrisons kicks off fourth round of price cuts since the start of the year
// Chief executive David Potts said the recent cuts are the first of many ‘deflation dividends’Morrisons will cut the price of breakfast essentials by more than half as it kicks off its fourth wave of price cuts since the start of the year.
Chief executive David Potts told The Telegraph the move was the first of many “deflation dividends” that shoppers would see over the next few months.
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