19-02-2024 01:01 via retailgazette.co.uk

Morrisons launches Aldi and Lidl price match campaign

Morrisons has followed Asda in launching a price match campaign on hundreds of weekly essentials against those in Lidl and Aldi.
The supermarket is matching the cost of over 200 products including corn flakes, canned tomatoes, baby wipes, rice and bread as well as household cleaning products such as anti-bac spray, bleach and toilet rolls with those at the discounters.
Morrisons said it was also continuing its commitment to British Farming with 100% British beef mince, chicken fillets, semi-skim
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