Morrisons joins forces with BMO for DOOH advertising debut

Morrisons is teaming up with Bauer Media Outdoor (BMO) for its “first foray” into Digital Out-of-Home (DOOH) advertising.
The out of home advertising business has been awarded a contract to install and operate a network of 300 digital screens across Morrisons supermarkets nationwide. The rollout is set to launch in Q1 2026.
Using Waferlite digital screens at store entrances, the technology will provide advertisers with targeted access to grocery shoppers at a critical point in their